Connect with Shapa

The Shapa team consists of scientists, technologists and entrepreneurs passionate about using behavioral science to create innovative products that customers will love while also empowering them to change their behaviors, built long term healthy habits, and prevent disease.

The goal of connection with Shapa is that you will meet our team, connect with our community, share you questions to obtain the help you need, and share your feedback with us so we can continue to innovate and better deliver on our mission.

Meet the Shapa team

Natan Lavi

Co-founder & CEO

Dan Ariely


Lara Felton

Head of Product

Dr. Debra Friesen

Advisory Board Member

Sonny Vu

Advisory Board Member

Stephen Mitchley

Board Member

Join the growing Shapa community

The greater Shapa community is made up of 1,000’s of amazing people just like you committed to changing their behavior and reaching their health and wellness goals. Can we add you to this map? Get started today!

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  • 5% decrease in body weight over 6 months

  • 95% make progress towards health goals after 1 year

  • Each plan supports 6 additional family members

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Check out Shapa's rave reviews

“The very process has inspired me to be more active and to find ways to cope with my knee injury and still remain active. This opportunity has been fun as well as inspiring!”


“Shapa has helped change my lifestyle for the better in so many ways in such a short period of time. I sure needed it!”

La Tosha

“It really holds me accountable. I even got out of bed because I remembered I didn’t complete my mission for the day. It’s really a great program, and I love the variety of activities.”



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