About Us

We are an interdisciplinary group of scientists, technologists, and entrepreneurs who are ridiculously passionate about creating accessible technology to empower good habits and prevent disease.

• Dan Ariely

  Co-founder

  

• Natan Lavi

  Co-founder

  

• Lara Felton

  Head of Product and Client Success

  

• Evelyn Gosnell

  Head of Product Development and Behavioral Science

  

• Patricia Natalie

  UI/UX Design Strategist

  

• Sean Peplinski

  Senior Lead Engineer

  

• Dr. Debra Friesen

  Advisory Board Member

  

We're energized by turning nerdy behavioral science concepts into a real product that people love, helping them change their behavior, and improving their health in the long run.