Connect with Shapa

The Shapa team consists of scientists, technologists and entrepreneurs passionate about using behavioral science to create innovative products that customers will love while also empowering them to change their behaviors, built long term healthy habits, and prevent disease.

The goal of connection with Shapa is that you will meet our team, connect with our community, share you questions to obtain the help you need, and share your feedback with us so we can continue to innovate and better deliver on our mission.

Meet the Shapa team

Natan Lavi

Co-founder & CEO

Dan Ariely


Clayton Key

Head of Product

Dr. Debra Friesen

Advisory Board Member

Sonny Vu

Advisory Board Member

Stephen Mitchley

Board Member

Join the growing Shapa community

The greater Shapa community is made up of 1,000’s of amazing people just like you committed to changing their behavior and reaching their health and wellness goals. Can we add you to this map? Get started today!

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  • 5% decrease in body weight over 6 months

  • 95% make progress towards health goals after 1 year

  • 30-day money-back guarantee

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Check out Shapa's rave reviews

“The very process has inspired me to be more active and to find ways to cope with my knee injury and still remain active. This opportunity has been fun as well as inspiring!”


“Shapa has helped change my lifestyle for the better in so many ways in such a short period of time. I sure needed it!”

La Tosha

“It really holds me accountable. I even got out of bed because I remembered I didn’t complete my mission for the day. It’s really a great program, and I love the variety of activities.”


"I love the Shapa scale and program. It has helped me greatly to keep my weight in check. "

Patricia Brizek

"Best app in the market to keep you focused on your eating, physical and mental health without worrying about weight."


"This is one of the best purchases I have made this year! I love getting on my Shapa daily and receiving my mission and color. I have lost 15 pounds since purchasing my Shapa!"


"Shapa has been a lifesaver for me. Not seeing the number keeps me from the negative selftalk along the journey. The colors let me know I'm on my way to weight loss. I'm already down 12 pounds!!"


"I have found Shapa to be a very helpful Instrument in learning about my weight, and what to do to help with weight lose and reaching my goal! Thank you!!"


"Not knowing the number on the scale was a bit disconcerting at first, but after getting used to the color rewards, I like it! "


"Great device to help focus on your goals."


"I've lost 10 KG and kept it off. The colors are better than a number; I don't get depressed and give up. It is a good system. Thank you behavioral economics"



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