About Us
We are an interdisciplinary group of scientists, technologists, and entrepreneurs who are ridiculously passionate about creating accessible technology to empower good habits and prevent disease.
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Dan Ariely
Co-founder
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Natan Lavi
Co-founder
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Lara Felton
Head of Product and Client Success
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Evelyn Gosnell
Head of Product Development and Behavioral Science
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Patricia Natalie
UI/UX Design Strategist
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Sean Peplinski
Senior Lead Engineer
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Tanner Gill
Engineer
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Dr. Debra Friesen
Advisory Board Member
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Sonny Vu
Advisory Board Member
We're energized by turning nerdy behavioral science concepts into a real product that people love, helping them change their behavior, and improving their health in the long run.
