About Shapa

We build digital tools to change behavior and health, out of a deep understanding of human nature and technology.

Our story

Shapa was co-founded in 2016 by CEO Nati Lavi and Behavioral Economist Dan Ariely. With his extensive history in data and innovation, Nati recognized the traditional feedback method for the bathroom scale had been relatively the same for a century. On his personal health journey, it became clear the daily fluctuations of weight do not reflect the daily changes in behavior causing confusion, frustration, and demotivation. Collaboratively Nati and Dan created a 5-color system and numberless scale providing daily motivation and feedback that reflects true changes in body composition based on the direction your weight is trending. With the addition of lifestyle tracking and habit forming programs, Shapa was born!

Meet our team

Meet our Advisory Board

Keep in touch with Shapa

Shapa never shares nor sells your personal information.
Be informed about Shapa offers, promotions, and new products, sent directly to your inbox.

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.