About Shapa
We build digital tools to change behavior and health, out of a deep understanding of human nature and technology.
Our story
Shapa was co-founded in 2016 by CEO Nati Lavi and Behavioral Economist Dan Ariely. With his extensive history in data and innovation, Nati recognized the traditional feedback method for the bathroom scale had been relatively the same for a century. On his personal health journey, it became clear the daily fluctuations of weight do not reflect the daily changes in behavior causing confusion, frustration, and demotivation. Collaboratively Nati and Dan created a 5-color system and numberless scale providing daily motivation and feedback that reflects true changes in body composition based on the direction your weight is trending. With the addition of lifestyle tracking and habit forming programs, Shapa was born!
Meet our team



Nati Lavi
CEO & Co-founder



Nati Lavi
CEO & Co-founder



Prof. Dan Ariely
Co-founder



Prof. Dan Ariely
Co-founder



Clayton Key
VP of Product Management



Clayton Key
VP of Product Management
Meet our Advisory Board


Stephen Mitchley
Board Member


Dr. Dena Bravata
Advisory Board Member


Sonny Vu
Advisory Board Member


Jay Weintraub
Advisory Board Member


Dr. Debra Friesen
Advisory Board Member
Keep in touch with Shapa
Shapa never shares nor sells your personal information.
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© 2023, Shapa Inc All rights reserved
Patent U.S. #10,347,152 #10,885,807 #11,222,730 #11,568,995
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