Shapa - How It Works

How Shapa Works

Shapa utilizes cutting-edge science to build healthy
habits so you drop the weight and keep it off

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5% decrease in body weight over 6 months
95% make progress towards health goals after 1 year
Each plan supports 6 additional family members

Meet Professor Dan Ariely,
the creator of Shapa

Dan is a Professor of psychology and behavioral economics at Duke University. His TED talks have been viewed over 15 million times. And he is the author of the three New York Times best sellers. In 2018 he was named one of the 50 most influential living psychologists in the world.

Dan wants you to understand the problem with the common scale and why Shapa will help you achieve your health and wellness goals.

The problem

Normal scales don’t give us the full picture or the information we need. In fact, they are often time misleading and demotivating, leaving you confused and frustrated.

The solution

The revolutionary Shapa scale eliminates confusing weight fluctuations and gives meaningful feedback so you can lose the weight and keep it off.

Tour the innovative Shapa app

Roll over each feature of the Shapa personalized app to reveal a screenshot and see how Shapa’s innovative app works to integrate healthy behaviors into your daily routine.

Shapa Color

Shapa simplifies your body's natural weight fluctuations with an easy to understand 5-color scale. So you get the feedback you need to succeed.
Personalized missions

Shapa recommends fun, healthy activities that seamlessly integrate into your lifestyle.
Fitness device integration

Sync your health and activity data with Apple HealthKit, Fitbit, Strava, and other third party devices so Shapa can better understand your fitness progress.

Shapa Badges

Collect cool badges as you hit certain milestones with Shapa! Using the behavioral science of incentive design, they’re here for you to showcase your achievements.
Share, share, share

Stay more accountable and hit your goals faster by sharing your Shapa progress with friends.
Shapa Age

Shapa Age is a more comprehensive metric than weight, giving you a more holistic view of your progress.

Shapa Color

Personalized missions

Fitness device integration

Shapa Badges

Share, share, share

Shapa Age

What does each Shapa Color mean?

For the first 10 days, Shapa will ask you to step on the scale twice a day. After those 10 days, Shapa will have found your baseline weight. After this baseline calculation, you will see your first Shapa color.

Shapa color looks at your trend over the past few days compared to the past few weeks. With the Shapa Color, you know if the changes you’ve been making recently are getting you closer to, or farther from, your goal. Your color will not change daily but may change once, maybe twice, in a week depending on your overall progress.

The color feedback is personalized such that Shapa will follow weight trends and confirm it’s a true weight change vs natural weight fluctuation.

Getting started with Shapa

At Shapa, we understand your life is busy and the last thing you need is complicated technology keeping you from your work, hobbies, and family. So Shapa makes starting simple. When you receive your Shapa, just follow our 6 simple steps to take the guesswork out of losing weight and keeping it off.